Kitsch Frizz-Control Shine Serum

Lightweight serum that smooths frizz & flyaways. Adds instant shine and hydration while keeping strands touchably soft Formulated with Phytovie® Defense for thermal protection, frizz-control and shine after first use* Safe for color-treated & keratin-treated hair * All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims. Why You’ll Love This Keeps frizz in check while adding that glossy, healthy-looking finish 79% of testers agree Shine Serum kept hair smooth for 24 hours* Protects strands from heat styling up to 450°F Designed for everyday shine—works on damp or dry hair **Based on 2 week consumer study of 28 testers